By | Sridhar Ramanathan
“Why should any one call you? What is in it for them?
“What value do you add to any conversation?”
“What difference do you make to a client and his business?”
This question came up with a friend who is also a well-wisher. Requested anonymity in case I was to quote these questions to anyone. Or write about them in my LinkedIn article. This happened last month.
I have been grappling with these questions for a while. The more I think about the questions the clearer I become. But putting it succinctly into words is the challenge.
One point that is clear now is that I have to put myself in the shoes of my clients. It is about them. Not about me. It is all about what they think and believe. (Elementary, my dear Watson!)
I tried to look up a few books which I thought could help bring clarity to my thinking. “True Professionalism “ by David Maister is one. I have also spoken to a few clients who have become friends over a period of time.
Did clients call me for my workshops?
Did clients call me for coaching?