Source | LinkedIn : By Prasant Naidu
Women empowerment has been the undisputed theme in most conversations in the country. Be it for political gain or a brand marketing message, a mere mention of the importance of gender equality and equal rights for women in all aspects of life, earns a super ‘like’ followed by the comments and shares. With it being International Women’s Day yesterday, the social web is teeming with tributes to womanhood.
The uncompromising mother, the loving girlfriend, the helpful sister, the supportive wife, the caring nurse, the encouraging teacher, the ambitious entrepreneur are all being serenaded for the wonderful roles they play in our lives. Brands have rolled out campaigns to lend a hand to underprivileged women, many others have created a platform for women achievers to share their story with the world, while the majority have stuck to tribute videos celebrating the enduring spirit of a woman.
Here, we look at the Women’s Day videos of 2016 in which brands have weaved storytelling into a variety of women-centric themes, a majority of which is focused on raising a toast to the power of women.
Titan Raga #BreakTheBias
The watchmaker has chosen a powerful theme – gender bias at work, this Women’s Day. Titan Raga is urging people to move the conversation ahead for women through its #BreakTheBias campaign and ‘Change the way you look at a woman’s success. She is unstoppable now.’ The film has been much appreciated on social media with men as well as women expressing their gratitude to the brand for making this ‘bold’ and ‘brilliant’ film.
The Flipkart-owned fashion wear etailer rolled out a tribute video to women who break stereotypes, this Women’s Day. The video takes you through the lives of several women indulging in stuff perceived to be ‘not for women’, while lyrics reflect the stereotypes existing in society: Women are delicate, women are fragile, women should know how to cook, women should stay within their limits and so on. The women are later introduced one by one, they are real life women who continue to break stereotypes everyday – cricketers, cab drivers, entrepreneurs telling you that women can be anybody they want to be.