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10 statements that indicate that these CEO’s views of marketing are stuck in the past:

Source | LinkedIn : By Susmita Das Gupta

1. “Social media is a waste of time.”
2. “Our customers are not on social media.”
3. “Our blog should talk more about how well do things.”
4. “What do you mean I can’t fight back on Twitter / Facebook?”
5. “Every piece of content should always lead to a sale.”
6. “Let’s get demand gen up by attending more trade shows.”
7. “Listening to market feedback is a waste of time.”
8. “We should rebrand to better communicate our value.”
9. “Friction between Sales and Marketing is normal.”
10. “I know what the customers want.”

These examples are just the tip of the iceberg when it comes to CEOs / Business Owners not understanding the marketing intricacies that drive their companies’ growth; and prevent many such businesses from moving forward and realizing their full potential.

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