Source | www.startups.co : By Emma McGowan
Let’s talk top startups of 2018. But first of all, did you know that entrepreneurs create more than six million new businesses in the United States every year? Sifting through those multitudes is impossible, even for startup junkies. And when you consider the high number of startup failures, the shifting sands of the startup landscape become even harder to track.
So how can you possibly know what’s good? How can you separate the wheat from the chaff? How can you ever know what the top startups are?
Well, one way is by relying on experts who interact with new companies every day. And it doesn’t get more expert than the team at Fundable, the largest business crowdfunding platform that’s exclusively about helping startups raise money. Fundable has seen more than $416 million committed on their platform, to a huge range of companies.
The site prides itself in representing a diversity of companies, both tech and non tech, and a diversity of founders. They’re also into taking a hands-on approach with all of their clients, which means they really know what they’re talking about.
Wil Schroter, CEO of Fundable, sees one major trend for top up-and-coming startups in 2018: a move away from tech-only startups and apps.
“In 2018 we’re seeing the startup world go through a massive transformation,” Wil says. “When tech companies started to aggressively move beyond the digital world and invaded physical industries like men’s razors (Dollar Shave Club) and even mattresses (Casper), it became clear that startup innovation wasn’t about writing code anymore. Massive companies can be built by just rethinking real, giant industries with a fresh perspective. Whether it’s Eco Pallet revolutionizing the pallet shipping industry or Tiny Farms building a next generation food product for the $28 billion pet food space, startups are now synonymous with blowing up old industries — not just creating new ones.”
So who are those companies blowing up old industries and creating new ones? We asked the Fundable team to which startup businesses we all should be watching. And while it was hard for them to choose, they managed to narrow it down to these 10 top startups to watch in 2018.