11 simple steps to improve your employer branding
A strong, positive employer brand can really make your organisation stand out in the competitive hiring market. Deploy some or all of these ideas to boost your branding
By | Barry Chignell | www.ciphr.com
A strong, positive employer brand can really make your organisation stand out in the competitive hiring market. Deploy some or all of these ideas to boost your branding
Employers should always be open to using new and different strategies to help them recruit the best new talent. Establishing, maintaining and nurturing a strong employer brand is one of the most effective ways to attract top candidates.
How you communicate your company culture and atmosphere is key to your recruitment process. Here are 11 simple steps you can take to develop a strong employer brand.
1. Be authentic
Your organisation’s leadership will have a significant impact on both your company culture and how happy your employees are in their roles. Research shows that an employee’s perception of authentic business leadership is the strongest predictor of their job satisfaction, commitment to the organisation and happiness at work.
Becoming a leader doesn’t require taking on a new persona. The key is authenticity: your style will be influenced by your personal experiences, values and strengths.
Authenticity requires the voices of employees to amplify your message and values. Trust is often an issue when it comes to allowing employees to openly discuss your organisation, but it shouldn’t be if you’ve nothing to worry or be ashamed about.
Whether you like it or not, your people will be sharing and discussing their experiences of working for you on social media. Rather than trying to control or stop them from doing so, you should be using these conversations to communicate your employer brand.
