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In business and your personal life, self-confidence is a prerequisite for taking massive action. You need to believe in yourself – in your abilities, skills and passions – to take the leap into entrepreneurship or any other aspiration. Believing in yourself is the lynchpin of exceptional leadership, because self-confidence lets you manage and inspire others with assurance and direction. 

When you think of it this way, answering the question, “Why is it important to believe in yourself?” is easy: Learning how to believe in yourself is critical to creating the life you desire.  

Self-belief requires a holistic strategy. You must take control of your thoughts and feelings so you’re able to reach your peak state. It also entails building up confidence in your abilities as well as falling in love with yourself – the parts of your personality, perspective and experience that make you uniquely you.


At the core of self-belief is realizing that you – and only you – are the driver of your own success. This is where personal power is built: in claiming agency to overcome challenges in your life. Believing in yourself isn’t about uninterrupted success. It’s about being able to move on from failure quickly. To do that, you must change your perspective on failure. Tony has said, “I’ve come to believe that all my past failure and frustration were actually laying the foundation for the understandings that have created the new level of living I now enjoy.” This is his top tip to believe in yourself: See failures as opportunities, not obstacles. Learn from them, get up and achieve your goals.


limiting beliefs

Asking how to believe in yourself opens the door for a deeper question: What are the beliefs that are causing these emotions in the first place? Negative emotions like self-doubt or anxiety are deeply connected to the opinions we have of ourselves based on our life experiences. They’re your brain telling you that it’s time to examine these limiting beliefs and replace them with empowering ones. But that can be easier said than done. One way to get started is to focus on your self-talk – the words you choose when you speak to yourself. According to the Mayo Clinic, positive self-talk can help your coping skills, improve psychological well-being and even increase your lifespan. So the next time you catch a negative inner monologue, change your self-talk by replacing those comments with positive thoughts.

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