By | Barry Chignell | www.ciphr.com
The ability to attract passive candidates can be the difference between hiring the very best talent in your industry and losing them to your competitors. There are various strategies brands can employ to attract and engage potential applicants which often also prove more cost effective and successful than traditional recruitment methods.
1. Get involved in conversations online
Researching a company will inevitably lead passive talent to your social profile(s) and associated activity.
Making efforts to remain connected and engaged with professionals on social networks helps to illustrate your brand’s commitment to your industry and also build awareness, influence and perceived expertise. All qualities which prove very attractive to potential candidates.
Asking relevant and thoughtful questions to encourage feedback and discussion, helping others with their queries and generally getting involved in relevant forums will demonstrate that your brand makes time and is committed to helping educate and assist others as well as show an interest in their views.
People want to work for a brand that’s not only successful but also shows an active interest in their field.