Book Review

20 Books Every Marketer Should Read in 2018

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Finishing up the last page of a great book is bittersweet sorrow, invariably followed by a wave of panicked questions.

How did I reach the end so fast? Why must it be over? What will I read next?

Turn that frown upside down. All good things must come to an end, of course, but luckily there is always another excellent read awaiting you. And if you’re looking to build out your 2018 reading list, you’ve come to the right place.

We’ve selected some of our favorite new marketing books and compiled them below. Not only that, but we also reached out to the authors of each to find out which works had the biggest impact on their careers, and shared their responses.

The result, we hope, is a definitive collection of indispensable texts for today’s marketers, colored by input from some of the brightest minds in business.

Before you get started, make sure to catch up on our past marketing book recommendations:

And now, without further ado…

20 Marketing Books You Should Read in 2018

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, by Joe Pulizzi and Robert Rose

Two of the foremost voices in content marketing, Pulizzi and Rose have another hit with the follow-up to their 2011 classic, Managing Content Marketing. Playing off the perception that marketing is primarily a cost center, the authors suggest sending this discipline out to pasture — at least the less strategic, less insight-driven, less innovative version they now see — and restructuring it. “What if we completely flipped the idea of the marketing function on its head?” Pulizzi and Rose propose doing so by recognizing media and monetization trends, then turning the department into a clear-cut profit center.

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