By Scarlett Erin – Social Media Strategist for Assignment Star
From the time Social Media invaded our lives, it has changed the ways business would go about doing the things. Social media is the new reality of modern life and today every business is competing harder to stay strong on this powerful platform.
When it comes to running a business, recruiting the best talent is always a challenge. To help organizations pull through this challenge, the HR professionals are turning to social recruiting practices. Social recruiting or e-recruiting are not just some buzzwords but a reality.
Nowadays, professional recruiters consider social recruiting better than the traditional hiring process and there are reasons for them to think this way. Here they are:
- It Expands Your Reach
By using social recruiting, you can significantly increase the visibility of available vacancies in your business. There are hundreds of millions of people on Facebook, LinkedIn, and Twitter who seek jobs. Getting your vacancies visible on such platforms will expand your reach to a large number of qualified candidates.
- It Makes It Easier To Connect With Top Talent
Through social recruiting, it becomes easier to find the best brains. It is a fact that these socializing platforms have the cream of the crop that you can attract to work for your organization.
- It Helps You Raise Brand Awareness
Being on the hunt for the best candidate on social media platforms not only gives you the best solutions but it also increases the visibility of the company. In addition, it raises awareness about your business to the potential employees about what your company is all about.
This not only gives you an opportunity to interact with the potential candidates but also helps position your brand by targeting workers and other potential opportunities.
- It Improves Referrals
Social recruiting is the best possible way to let people know about your company and the current job opportunities by spreading the information through various social media websites. In this way, you will get the referrals which work best for any kind of business.
- It Inspires Employees
The social recruiting method also inspires your current employees to promote and share the company’s activities. If they will share any job opportunity through their social media platforms, it will give more credibility to your search.
- It Reduces Budgets
The best part of social recruitment is the reduced budgets. No more extra cost attached to the search. You can find the potential candidates quickly and for free. This is one of the ways smaller companies are using to hire new employees rather than choosing recruitment agencies.
- It Is Engaging
Social media is all about engagement. Every single thing on the social media platforms is getting some kind of engagement. It is about connecting and having conversations through sharing great content. If you create a strong social recruiting strategy, it will help you to define the appropriate content to share with the appropriate people for higher engagement.
- It Ensures Relationship-Driven Connections
Social media recruitment is not just about hiring candidates. It is about developing and maintaining a relationship that can reach far beyond the immediate hiring need. When you will interact and connect with potential candidates through social channels, you will be to create real connections and build relationships with interested individuals. It is possible that he or she might not be the best one for now but in future, you would like to hire them for any potential opening.
Considering the huge number of people available on socializing websites, it is about time that every organization should tap into the vast pool of talent available on this powerful tool and this is the purpose that this article seeks to serve. Hope it convinces you about the potential of social recruiting.
Scarlett Erin is working as a Social Media Strategist for Assignment Star. She is extremely passionate about helping students and works for Assignment Star as a researcher. She likes to read novels and do yoga.