Source | buildingastorybrand.com | DONALD MILLER
For years, I threw tons of money at marketing that never really worked.
In one of my previous businesses, we redesigned our website, cranked out brochures, and went to tradeshows — always hoping that whatever we tried next would FINALLY be the “magic” strategy that actually drove registrations.
Spoiler alert: none of it ever worked — even though we had a great product.
We had fallen into the marketing money pit — spending too much money on great-looking marketing materials that just didn’t work.
Does that sound familiar?
If you’re like most small businesses, you can relate. We interact with about 3000 clients every year at StoryBrand. Time after time, we’ve heard clients tell us about their expensive rebranding campaign. We wince and tell them as gently as possible that it was all a waste of money.
I’m so tired of seeing business leaders waste money on marketing. It tends to happen in one of three ways. I want show you what they are PLUS how to avoid them so your precious marketing resources go toward strategies that will actually grow your business.