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3 Signs a Company’s ‘Bro Culture’ Is Killing the Business

Source |  |  BY: J.T. O’Donnell

The recent viral posting of “The Google Manifesto” has everyone in the HR and recruiting community talking (again) about diversity and inclusion in the Silicon Valley. The post, written by a male software engineer at Google, has people in an uproar — specifically, about his claim that women don’t handle stress as well as men and thus aren’t suited for demanding jobs. He also cites biological reasons for the disparity.

Your Company’s “Bro Culture” Is Bad if…

As a 15-plus year veteran of the HR and recruiting industry, I’ve seen the rise and fall of many companies. Especially, ones with “bro cultures.” More importantly, as a woman who worked in the Silicon Valley in the late 90’s as well as the tech staffing industry for several years, I’ve had plenty of firsthand experience with bro culture. In my experience, there are three warning signs a company with this type of corporate culture is headed off the cliff.

1. Their way of energizing the staff is to “party hard” more frequently. A great example of this is in the movie The Wolf of Wall Street. Leonardo DiCaprio’s character is obsessed with having a good time. He motivates himself and his staff with excessive partying. In reality, it’s a distraction to keep him from looking in the mirror and facing the fact that things aren’t as good as they appear. The thought process is: “They can’t get mad at me when the whole thing crumbles because they were a part of it.”


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