Guest Contributor

3 Steps For Creating Your Personal Brand

By | Nicole Marie | Senior Content Executive

Branding is what a company stands for; however, branding is not just reserved for businesses. Branding can also help you tell your personal story and boost your career — whether you’re in the market for financial director jobs or other positions. Strong brands stand out from the competition and help people get noticed in the world.

Your personal brand tells people who you are, what you stand for and the values you embrace as a human. Together, these elements help convey your unique identity and authentic value to possible employers or future clients. Your personal brand should showcase your strengths, while simultaneously building your reputation, establishing trust with your audience and communicating the unique attributes you bring to the world. When curated properly, your personal brand can help employers or clients choose you over your competitors.

Learn more here about creating a personal brand and how it can help you excel.

  1. Define What Sets You Apart

Whatsets you apart from the competition? People will remember your unique selling proposition, and you’ll be able to use this to your advantage.

Use your distinguishing characteristics to your advantage, even when they’re not specifically related to the work you do. Your personal brand should accurately depict your personal and professional identities. However, that means you need to understand who you are before you can convey your message to others. Take time to be introspective and brainstorm a list of your strengths and weaknesses.

Here are some questions to help you:

  • What motivates you?
  • In which areas of life or work do you excel?
  • Which of your characteristics garner compliments from others?
  • What kind of projects do people ask you to help with repeatedly?
  • What types of roles drain your energy?
  • Which projects can you work on for hours and not feel tired or overwhelmed?

If you need help answering these questions, look to your family, friends and colleagues for assistance. Once you understand the different elements of your personality, you’ll be better able to brand yourself.

  1. Set Your Goals

Your personal brand doesn’t just tell people who you are today; it also showcases where you want to go in life. By understanding your current skills and competencies, you’ll be able to uncover the traits that distinguish you from others. In doing so, you can forecast where you want to be in five or 10 years, sharing the attributes you want people to know about you.

Setting goals can help you create a roadmap for success.

  1. Build Your Brand

Now it’s time to build your brand. Head to social media to make sure your online presence looks the way you want. Remember, your story should match across the various platforms. Adjust your privacy settings to ensure you’re not showing possible employers or clients anything that could potentially harm your chances of being considered.

Don’t forget to create a portfolio and website, so you can send people directly to those links when you’re engaged in conversations.For more information on the importance of creating a personal brand, check out the accompanying resource.


This infographic was created by Michael Page, a recruitment agency for director of finance jobs


Nicole Marie is Senior Content Executive at Michael Page, an international recruiting firm. Before joining the recruitment industry, she worked in media and journalism. She now covers employment trends and insights in a variety of industries such as construction, technology and marketing.

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