Source | www-entrepreneur-com.cdn.ampproject.org | Aimee Tariq
When it comes to building an online course, most industry leaders have their tried, true and proven ways of succeeding. Generally, they do their research, find a niche and look to solve a problem. They may even go in-depth on the best sales funnels and ways to turn prospects into students every single time. But, the very best courses are developed by going the extra mile in ways that are usually not discussed on podcasts and in digital marketing vlogs. Their lesser-known nature may just be what makes them go the extra mile in the eyes of the students.
Ultimately, one’s goal with an online course should be to make an impact on the lives of the students who take the course. Bringing in stable revenue and hitting new launch goals is great, but courses that can even teeter near this level of success are courses that generally make the biggest impression. Aside from the standard ways in which to do this, here are four lesser-known tips to make your course soar. These suggestions will help you get ahead of many other courses.
1. Make your course content expirable
Many courses are “evergreen,” meaning that they can be accessed at any time. Just because this is how many courses are created, it does not mean this is the way it should be. Think about it from a consumer’s perspective for a moment. Perhaps you are interested in taking a certain instructor’s new online course, but you are busy or keep putting it off. It’s too easy to continue to kick the can down the road and never bite the bullet on the purchase.
To get around this, make the course launch expirable. Create smaller cohorts and open your course for enrollment at different times during the year, and then make the content expirable. This will motivate students to actually consume the content, rather than getting through the first module and putting the rest off until later. Even though it’s quite true that “when you pay, you pay attention,” attention spans do fade and students may never complete the course.