Source | LinkedIn : By Srikanth Acharya
Any successful brand, be it small or big require ambassadors to make their brand reach out to the masses. Celebrity endorsement have been in the picture from a very long time, but not every brand can afford them.
Finding people who can actually represent you is a task. Have you ever thought that your employees can be your best brand ambassadors? Another advantage of this is that if an employee personally recommend their company’s service or product, it brings a lot of confidence among the masses and they start trusting the brand.
Following these 5 awesome ways will help you to turn your employees into your brand ambassadors.
1. GIVE MERCHANDISE TO YOUR EMPLOYEES: Merchandises are one of the simplest and easiest ways to turn your employees into brand ambassadors. Give them t-shirts, bags, caps customized with your company’s logo. Wherever they go, they take your brand along with them. Merchandises seem to be the best way to turn your employees into brand ambassadors with minimum effort.
2. STRONG EMPLOYEE CULTURE: If employees are in a happy environment, they would be more likely to put their brand in the limelight, be it online or offline. Always try and create a strong company culture where all the employees are involved. Give them surprises, organize tournaments or similar things to make them happy. Always try and keep your employees in a good mood.
3. ENCOURAGE THE USE OF SOCIAL MEDIA: The employees have to be really active on the social media sites to spread the word through the social media channels. Help them to create profiles on the top social networking sites like Facebook, Twitter, LinkedIn, Google+ etc. The platforms they will use will be one of the most applicable platforms for your brand promotion.