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5 Management Tips for Your Small Business

By | Dawn Castell

Managing a business is no small feat. Businesses succeed or fail based on numerous factors, and that means the management of a successful business must account for these factors. However, for almost any problem a business encounters, there are countless time tested methods to overcome them. Here are just a few of the problems a business faces and the solutions to those problems.

Record Keeping

The primary factor being tested among competing businesses is efficiency. Efficiency separates the wheat from the chaff, so to speak, by allowing one company to rise above another, otherwise equal company. However, efficiency itself is affected by multiple other factors, one of which is your business’s record keeping. Many of your business’s operations depend on the records your company keeps, so record keeping aptitude has a direct impact on the speed and accuracy of those operations. One example of this is keeping track of clientele, because communicating with your clients is crucial but doing so depends on accurate and organized records. CRM apps can simplify the process of tracking customer information. Record keeping is also the foundation of payroll. With faulty records comes inaccurate wages for your employees, and either too much or little pay presents a problem. Likewise, record keeping affects the effectiveness of data.

Data Analysis

Data collection and analysis are important parts of any business, and they depend on organization and storage, as well. In order to create an efficient data pipeline, one needs to account for all of these factors. Data collection methods are many, and each method has its own strengths and weaknesses. This means that mixing and matching methods is preferred in order to get a more complete picture. Sales records are a good place to start, and data collection agencies and business trends can also have a major impact on your business strategies. Storing your company’s data has recently become a more pressing issue, but that issue has been all but solved by the advent of cloud storage, and cloud storage is in many ways safer than traditional file storage methods. The organization of data is key to the process of analysis, and data can be organized easily through the use of Microsoft Excel, for example. Data analysis, on the other hand, is a complex matter that all but requires the expertise of a data analyst.


Knowing when to outsource labor is a crucial part of the operation of a modern business. As mentioned above, data analysts are essential for accurate and actionable data interpretation, and there are many instances in which hiring experts is beneficial enough to outweigh the costs associated with that level of skill. Any job that entails high level technological knowledge and skill also necessitates contracting specialists, which means that your IT department should consist of specialists, or at least have an expert at its head. Financial advisors and accountants fall into this category, as well, and there’s perhaps no better case for spending money to make money. Financial experts are your go to for difficult investment scenarios like these and easily pay for themselves.

Remote Workers

Specialists aren’t your only option for contract work. Many businesses in the digital age use teleconferencing technology to create a remote workforce in order to save money on accommodations that remote workers simply don’t need. This isn’t possible for any and all positions, but many jobs require nothing more than a computer, meaning that the job can be done over the internet, sparing you the cost of providing space and electricity for those workers. Another advantage of this model is that your potential hires aren’t limited to applicants within commuting range of your office, meaning that there will be more candidates on the table, and the skill range of those applicants will be much more broad.

Employee Morale

The mood of your employees will make a major difference in terms of efficiency and productivity. Despite conventional wisdom on the subject, strict rules and demeanor from management do little for productivity. This kind of behavior actually reduces company loyalty more than anything. However, recent science shows that happy workers work harder, and so the mental well being of your workforce must be a priority in order to reap the benefits of a productive roster of employees. There are numerous ways to achieve the necessary morale boost. One example is that of incentives such as bonuses for meeting certain milestones or additional vacation days. However, it can also be as simple as creating a more casual atmosphere.

Managing a business is a task that presents the business owner and management with numerous trials. However, these trials can be overcome with relative ease in most cases. Successful record keeping and data analysis can guide operations, and experts can boost efficiency. Using the tips above, you can make the right management decisions for your business’s long term success.

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