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5 Personality Traits Apple Looks For In Job Candidates

The next time you’re interviewing a potential job candidate ask yourself, Could this person have gone toe-to-toe with Steve Jobs? It’s one of the most profound questions you might ask when evaluating a new hire because it says so much about a person’s personality. The question speaks to fearlessness, self-confidence, and the ability to stand up for one’s opinion.


While I was conducting the research for my book The Apple Experience, a book that pulls back the curtain on the Apple Retail store, I discovered that Apple Store managers were taught to ask themselves that very question as part of their job interview process. They also ask themselves: Can this person provide a Ritz-Carlton level of customer service and Do they display grit? All intriguing questions that are meant to select unique employees.


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