By | Anastasia Chernikova | www.entrepreneur.com
According to Pew Research Center, 74% of Americans trust someone with a respected personal brand, and over half would recommend, do business with or seek advice from these individuals.
Many businesses and entrepreneurs outsource the job of building a personal brand to a PR agency. I’m convinced that in the case of personal branding, it’s always better when founders are deeply involved in building them and not just outsourcing it on the side as another campaign on social media.
1. The proof is in the people
Founders like Elon Musk, Gary Vaynerchuk and Sara Blakely have all successfully built companies entirely around their personal brands.
Gary Vaynerchuk, a.k.a. Gary Vee, not only built his personal brand into a force of nature but leveraged it into an entire enterprise centered around helping others. His belief is that your brand must be “relentless, authentic and powerful,” which is something you can’t outsource to an agency.
The founder of shapewear company SPANX, Sara Blakely, used her own struggles to create a brand that is not only beloved but relatable for people around the world. No PR agency could have captured her thoughts, feelings and convictions as honestly as she could herself. A self-made billionaire, it’s clear that Blakely made the right choice.