By | Kumar Arora | www.entrepreneur.com
In this pandemic economy, building a business takes resilience and tenacity more than ever before. Nevertheless, building a business is an exciting quest and one that deserves congratulations. Here are five things you must define to build a business that stands the test of time, from branding, marketing to scale-up plan. Take a look.
Define a unique brand identity
A brand identity can be defined as how well you deliver your brand’s core values to customers. I’ve written previously that a brand identity is important because aligning your brand communications to deliver the company’s core values helps build trust. Examine your target audience, your business’s core values and how to connect the two. There you have it: your unique brand identity.
Build a culture of collaboration
If you’re a solo entrepreneur, prioritize and outsource your tasks to make time for the most important tasks. If you have collaborators, assign tasks and create an accountability system to move the project forward as smoothly as possible. If you have employees, keep in mind that it’s good to make a habit of talking to your employees in the early stages of a startup. Once the startup grows rapidly and you reach the C-suite, the daily operations matter less than leadership skills. Inundated by your new responsibilities, you might be missing an important sign from your employees that could either make or break your company.