Guest Contributor

5 Tips for Improving Your Marketing and Increasing Clientele

By | Samantha Higgins

Making sales can be easy or difficult depending on how well you’re reaching your target audience and delivering your message. However, it doesn’t matter how weak your marketing has been in the past; you can easily make all your strategies future-proof now to ensure all your efforts are profitable.

Here’s what you need to do.

Make an analysis

If you want to improve your marketing efforts, the first thing you need to do is determine what is not working. You most likely have several marketing channels set up. You need to know which ones are bringing in people the most, and the ones that are not living up to your expectations. One of the best tools you can use to make this determination is Google Analytics. This tool is a good resource as it displays to you your trends, all the leaking pages, the kind of content that has been most effective at generating traffic, and all the marketing gaps that you have been missing out on. With such information, you’d be better placed to close some channels and support others.

Study your competition

Our competitors always have something we can learn from them. You need to find out exactly what they’re doing to sell their services and products and learn from it. For instance, if you find that nobody is using cold calling methods in your industry, you should ask yourself why they’re using whatever they’re using now. If you find out that your biggest rival is running ads regularly on YouTube, you may find it worthwhile.

Improve your social media presence

We all know that social media is a critical marketing platform for all businesses today. However, having an operational account is not enough to expand your client base. There are many things you can do to make the most out of social media. First of all, you need to ensure you update your account information regularly and keep it accurate. If your business changes in any way, ensure that is reflected on your account. Make sure your log, hours, address, pictures, and website are current.

On top of that, post new content regularly. Frequent, appetizing content will keep you close to your customers. For instance, you can post about your sales, new products or services, and inform your customers what you’ve been up to.

Utilize testimonials

It’s true that there are many ways to gain the trust of prospects. For instance, using a free email relay provider can assist you to escape the common mislabeling that many startups suffer when their emails are received as spam. However, you’d be surprised to learn that customer trust is influenced by aspects as simple as online reviews.

Before clients come to your shop or buy anything, they usually seek reviews to validate their move. No one wants to spend on something inferior or unwanted. What’s more, while searching for second opinions, potential customers often find themselves in other shops. That is why you not only need to use testimonials but make them accessible to your prospects.

The first step is getting reviews from people who you’re sure loved your products or services. Make sure they are many as possible. Next, put them in different areas so that potential customers see them openly. A good place to start is adding them to your website. Create a dedicated testimonials page, or have strategically-placed paragraphs on the homepage service pages. This will give your prospects a good reason to view your offerings and even buy.

Time your content delivery

Many people consider content marketing as some kind of catch-all and toss videos, blogs, books, and other resources. To make the most of content marketing, you need to be able to get the correct message to the correct person at the correct time. That involves customizing content for each phase of your customer journey.

Remember that the content you deliver at the beginning should be different from what they require at the end. According to research published in Content Marketing Institute, e-books are considered highly effective in the awareness stage by 56% of marketers. Based on your offering and target group, you need to determine what would work for your prospects at the different stages. These include the awareness stage, decision state, and purchase stage. After that, deliver your high-quality content accordingly.

If you’ve been looking for the ultimate way to see good results from your marketing efforts, chances are you’ve tried many strategies and failed. The strategies above are nothing new. They’re specifically meant to improve your current strategies and give you an edge. Try them today to see a change.

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