By | Craig Middleton
These days, an online presence is essential for businesses large and small. A majority of consumers begin their search for products and services by using an online search engine. With so many businesses creating websites, though, this means that you have to stand out.
A cookie-cutter website with generic content is likely to get buried under the competition. Research has shown that most consumers don’t go past the first page on the search engine results page. Many don’t even scroll past the first half of the first page. This means your business needs to rank well for your target customers to find you. Boosting your website ranking requires improving your search engine optimization (SEO). Here are five tips to help you do just that.
Post Relevant and Helpful Content
Content is still king when it comes to SEO. It’s not just about having a blog, though. Posting consistently is essential. Your content should be relevant to your business and provide your site visitors with useful, relevant information.
Blogs are just one form of content to post on your website. You can enrich your website with all sorts of other forms of content as well. Consider content such as whitepapers, infographics, and even videos. Video content offers a great way to show website visitors how your products or services work, show visitors around your company and introduce your staff, or showcase new offerings.
Keywords are those words that your target market is searching for when they’re looking for the types of products or services you have to offer. Learning what your customers (and potential customers) are looking for and the exact search terms they’re using gives you a list of words to incorporate into your landing pages and blog posts. Keywords can also help to provide you with even more content ideas. Keep in mind that while incorporating keywords is essential, you also need to take care to avoid keyword stuffing. Doing this could actually harm your rankings rather than improve them.
Many people who use search engines are looking for businesses nearby. To help potential customers find your business, you need to optimize for local searches. This means incorporating your location into your keywords, such as “pest control in Atlanta” or “Poughkeepsie auto parts stores.” Other people use “near me” searches to find what they’re looking for.
In addition to incorporating local keywords into your website, you can also help to build your local SEO with link building strategies. You can get links from local sites such as news sources, radio stations, and charity organizations. Another way to gain more links back to your site is by reaching out to (and building relationships) with local influencers.
Focus on the User Experience
Focusing on the user experience (UX) is vital not just for your SEO, but for your potential customers as well. The experience a potential customer has with your website can make or break a sale. A poor experience often leads to the individual exiting your site and moving on to find a site that works better. If your site is slow to load, difficult to navigate, or doesn’t work on a mobile phone, users are more likely to become frustrated and leave.
You need to ensure that your site offers an optimal user experience. Some ways to do this include:
- Checking the loading speeds of your website’s pages.
- Ensuring that your website functions well on mobile devices.
- Making sure that your website is easy to navigate.
- Make pages easy to read with headers and bullet points.
- Use images (but don’t overload your site with them).
- Maintain some white space on your webpages to increase the focus of your visitors (filling white space with ads and too much other information can detract from the page and distract potential customers).
Provide Your Contact Information
Google and other search engines look for a variety of factors when determining how to rank you in the search engine results page (SERP). One vital piece of information is your contact details. You need to provide your name, address, and phone number in particular (although providing an email address and social media tags is also helpful). If you post your contact details in multiple places, be sure that your information is consistent. This is also essential for all listings on other sites. If you have a Google My Business page, or you’re listed in online directories, your name, address, and phone number need to be listed exactly the same for each listing. Variations can hurt your SEO and affect your ranking
Search engine optimization is vital for your website’s visibility. It is the time to employ SEO Consulting Company that will help to boost your rankings and bring more traffic to your site.