By | Dawn Castell
Marketing is an essential activity for every business. No matter what field you are in, you need to attract and convert customers to run an effective and profitable business. However, many teams find that their marketing plans start to flag after a while, and they struggle to keep customers coming in. These five strategies will help you revamp your marketing strategy online.
1) Open a New Channel
One of the reasons why your marketing results may be slowing is that your current channels are saturated. If you have already attracted a large percentage of the potential customers in your present audience, you need to expand your reach. The best way to do this is often to open up a new marketing channel.
For example, you could start an email marketing campaign. If you already have a mailing list, you could deliver relevant updates and sales promotions to your contacts. If you don’t, consider offering a report, webinar or another giveaway in exchange for emails.
Another possible channel is to use a well-targeted pay-per-click campaign. Paid online ads often deliver some of the best results.
2) Retarget Your Search Engine Marketing
Search engine marketing through paid ads and SEO can be a highly reliable way to attract and convert interested prospects. People who are searching for relevant terms on Google and other engines are actively looking for products and services like yours. Therefore, they are highly likely to buy.
Expand your visibility and improve your click-through rates by researching and improving your keyword targeting. With a keyword rank tracker, you can determine which search terms are currently working for you and which aren’t. You can also research related keywords that may be helpful to your brand.
3) Update Your Website
Your business website is an important part of your digital marketing. Without accurate and relevant information on your site, people won’t be likely to buy from your business. Invest some time into updating your website with the latest information about your products and services.
Additionally, consider enhancing your web copy. Using your keyword research, you can make content that is highly relevant to potential visitors. You can also hire a writer to create more persuasive copy that will convert more people.
Plus, updating your website will help it to rank better on Google and other engines. They like to see websites that are updated regularly. Make sure to take the time to implement SEO best practices into your pages.
4) Get Social
Social media marketing is an important part of modern digital marketing strategies. People are active on social media. So, marketing on those channels is a great way to bring your message directly to your potential audience.
Some social networks have excellent paid advertising systems. For example, on Facebook, you can create lookalike audiences. These are target audiences made up of people who are similar to your current audience but that have not yet seen your ads. This is a very powerful way to expand your reach.
Another benefit of social media marketing is the opportunity for two-way communication. You can hear from and directly engage with your audience. That is a powerful opportunity for any brand.
5) Upgrade Your Content Marketing Game
Content marketing is increasingly becoming the darling of digital marketers. It is unique among marketing strategies because it offers something of value to customers to free. They can learn and engage with valuable information without having to pay or give up anything.
This is such an effective way to draw people into your brand. For example, you could provide a report on the performance of top products in your segment. If you focus this on informing and educating readers, they will appreciate this content.
That audience is engaging with your brand on their own terms. This is a recipe for attracting prospects to your website that are likely to convert. They are visiting your pages because they want to learn.
Apply some of these strategies and revamp your digital marketing. The more ideas you incorporate into your efforts, the greater the benefits will be. Get started today and see what you can achieve with some updated digital marketing. This could be the start of your success story.