Source | www.almabase.com | Manashi
While it may sound repetitive, it’s the gospel truth!
Advancement teams extensively use email marketing to promote their online giving campaigns but, what do they do differently to increase the sense of urgency?
Here’s a look at the 6 most effective email marketing hacks that can help you create a sense of urgency and drive more people to donate:
1. Target diverse alumni groups with personalized messaging
Segmenting your alumni into groups based on different parameters such as location, class year, interests, etc. and targeting them via personalized emails is a widely popular approach adopted by schools and universities worldwide.
Here’s how Centenary College of Louisiana personalizes emails for an affinity group – Women’s Basketball and asks group members to make a gift to support their cause.