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6 Mindfulness Practices Guaranteed to Boost Sales

Are you looking for ways to boost your sales? Click here for proven sales tips that are sure to enhance your business

By Jodi Rowe

You want to improve sales. Who doesn’t?

As you’re sifting through the myriad of programs and seminars designed to increase sales success, there’s something you won’t want to overlook — mindfulness.

If the word mindfulness brings thoughts of a yogi perched on a mountaintop, think again. Many mindfulness techniques are simple, and they’re proven to enhance customer relationships. 

If you’re looking for surefire sales tips, we can help. We’ll share six mindfulness techniques that will improve the mental health of your employees — and boost your sales.

Tip #1. Relationships Are the Top Priority

With much of the sales world screaming to sell at all costs, the reality is that true success in sales lies in building quality relationships with your customers. 

“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” – Brian Tracy

Building a relationship with each one of your customers matters. But how do you do that?

To build relationships with your customers, you have to:

  • Go out of your way to try to understand what your customers truly need
  • Think of creative ways to effectively solve their problems; and
  • Focus on making a connection with them on a deeper, more personal level that goes beyond the sale

You have to put aside the rampant mentality that tells you the sale is all that matters and remember that curating a positive customer experience can last long beyond the initial contact.

If you want to succeed in sales, you simply must focus on building customer relationships. 

Tip #2. Positive Mindset

Do you second-guess your ability to meet your customer’s needs? Maybe you see your customers as less-than-intelligent beings who need to be told what’s best for them.

If this is you, chances are you aren’t finding the success — or landing the sales — you long for.

You’ve heard it said that as a man thinks, so he is, and there is no place this plays out more than in the world of sales. 

As a salesperson, you have the power it takes to make or break a sale. Having a positive mindset about yourself, and your customers, is crucial.

If you hope to experience success in sales, you must be:

  • Certain of your ability to meet your customer’s needs
  • Not afraid of rejection or failure
  • Willing to always see your customers in a positive light; and
  • Confident you are offering the goods or services your customer needs

Tip #3. Active Listening

We’ve all experienced someone who understood the intricacies of active listening. Maybe it was your grandmother who hung on your every word, or the teacher who listened as you spilled out your hopes and dreams.

Active listening makes others feel that they are heard and that their opinions and feelings are of the utmost value. 

When we are able to practice active listening in a sales setting, it allows our customers to not only feel cared for, but also builds a strong level of confidence. Active listening lets the customer know that we are the best person to meet their needs.

But active listening isn’t always easy to do and requires practice. 

Active listening looks like this: 

  • Taking the time to wholeheartedly listen, without thinking of what you will say next
  • Maintaining eye contact with the customer throughout the conversation
  • Narrating back to your customer what they just said to make certain you understand
  • Keeping a positive facial expression 
  • Leaning forward in your chair, with your arms and legs uncrossed; and
  • Keeping your phone put away and out of sight

 Tip #4. Mirroring

Mirr​​oring in sales is the practice of subtly following and imitating the attitude, verbal and physical behaviors, of your customer. When it is used properly, mirroring can be a powerful sales tool. 

To practice mirroring:

  • Imitate the customer’s body language
  • Speak in a similar tone of voice 
  • Maintain the customer’s energy level 
  • Use the same style of communication; and 
  • Occasionally perform the same gestures, such as a head nod or hand wave

If it is done well, mirroring can help:

  • Make a quick customer connection
  • Build rapport
  • Give a sense of empathy
  • Increase the salesperson’s likability; and 
  • Enhance the chance of making a sale

But if you decide to use mirroring, keep it sincere and subtle. If mirroring is obvious or is perceived as flippant, it will have the opposite effect and will most likely damage your relationship with your customer.

Tip #5. Empathize

“If I’d only known to be nice to customers was going to work so well, I’d have started many years ago.” – CEO of Ryanair, Michael O’Leary

To experience empathy is a natural human longing and shouldn’t be underestimated when implemented as a sales technique. 

Empathy is the ability to see and understand other people’s …

  • Views,
  • Emotions; and
  • Feelings

… and it works wonders when we’re trying to establish a genuine connection with a customer.

What does empathy look like in sales? It includes:

  • Utilizing active listening skills
  • Putting yourself in your customer’s shoes
  • Paying attention to your customer’s feelings
  • Asking questions that are relevant to the needs the customer has expressed; and 
  • Putting an end to making judgments and assumptions

The ability to show empathy allows you to have a deeper understanding of your client’s issue — and what you can do to solve it. 

Tip #6. Meditation

Meditation is all the rage right now. 

But the fact is that meditation holds a host of benefits for salespeople.

According to research, meditation is a powerful tool in the fight against stress. It not only decreases the amount of cortisol we produce — but it also increases the release of hormones that promote happiness, such as:

  • Serotonin
  • Dopamine; and
  • Endorphins

The lower stress level allows us to attack our work with a greater degree of focus. 

How can practicing meditation improve sales? Meditation: 

  • Enhances listening skills, allowing for a more focused sales conversation
  • Boosts employee self-control
  • Minimizes personal stress levels
  • Allows salespeople to perform better under pressure
  • Improves self-esteem 
  • Helps salespeople bounce back after rejection; and 
  • Heightens critical thinking skills

If you want to create a healthier working environment — and increase sales — implementing meditation in the workplace may be the solution you’ve been looking for.

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