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6 of the Best Ways to Market Your Company’s Job Openings

By | Taylor Haskings

Every savvy business owner knows that the most valuable asset isn’t the product they are selling or the service they are offering. Instead, they understand that the staff makes it all happen. But finding and retaining top talents is more complex than ever before. It is even more difficult for small companies to compete with fortune 500 companies for the best talent in the market.

Fortunately, small business owners can leverage the power of marketing to reach out to thousands of qualified candidates. However, you must use the right marketing strategy to advertise your company’s open job positions to reach suitable candidates.

Utilize Social Media

To advertise your company’s open job positions to suitable candidates, you must go where they are. Social media platforms like Facebook, Instagram, Snapchat, and the rest allow you to do just that. Any savvy recruiter will tell you that social media is not just for socializing. Hiring managers can use it to reach and hire the right candidates. About 15% of job seekers use social media platforms to find and apply for the right jobs. Posting your open job opening on social platforms will increase the visibility of your job ads and help you reach the right people.

As more people continue to use social media for education, entertainment, and news, it’s only wise to allow prospects to find your open job openings in one place. Besides, some social platforms like Facebook allow businesses to post job listings on their business page for free, and applicants will have the chance to review your listing before applying.

Describe your job opening thoroughly and provide the necessary details to create an effective job post. You should also respond to applicants promptly. Moreover, detail the salary benefits and working hours for your open job role.

Use Job Search Engines and Boards

Job boards remain valuable, helping nearly 40% of applicants find the right jobs. Advertising your open job openings on the best job boards can help you reach thousands of candidates matching your standards. You can also use job boards for advertising generalists or specialist roles. It’s also a great place to find temporary employees.

However, you must find the right job boards for your business needs and budget. It’s also essential to create detailed job descriptions to entice candidates to apply. Moreover, show off your company’s culture and history to convince prospects to apply to your open job positions.

Leverage Geo-Fencing

Geo-fencing technology utilizes radio frequency identification and GPS to create a virtual boundary around a real-world area. Recruiters can use geo-fencing to reach the right candidates in a specific location. It’s also a great way to catch the attention of potential job seekers in your service areas. Additionally, you can use geofencing to target candidates from competitors in your niche with compelling ads. With geo-fencing, you can save money by targeting the right candidates.

Turn to Freelancing Websites

Hiring freelancers is the most cost-effective option for you if you are looking for skilled temporary employees to work on short-term projects. Freelancers can help you tackle your short-term projects without the added costs of hiring a permanent employee. It’s also a cost-effective way to access specialized talent quickly. You should create detailed job descriptions to convince skilled and experienced freelancers to work for you. Additionally, pay your freelancers on time and fairly to encourage them to work for you. Also, maintain open communication throughout the project.

Attend Job Fairs

Traditional marketing techniques such as job fairs can help companies find suitable candidates for their open positions. To diversify your networks, you should participate in job fairs. Doing so will help you connect with a large pool of employees hungry for your open job positions. However, you still have to stand out to convince prospects to send in their CVs. You can do that by highlighting your unique brand story and company culture. You can also attract job seekers to your stand by giving out gifts. Alternatively, hold competitions in your job stand and reward the winners by giving them a chance to work for you.

Work With the Experts

If you are in a specialized field, such as agriculture, it would be best to enlist the services of a reputable recruitment company. These companies have the resources to advertise your open job positions to help you find specialized talent for hard-to-fill positions such as grain merchandiser jobs.

Your budget and unique business needs will determine the best marketing strategy for you. Whatever method you choose, remember to provide detailed job descriptions to entice candidates. Alternatively, let a reputable recruitment agency do the handwork for you.

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