Source | Enterpreneur India
Entrepreneurs are optimistic people. It is their optimism that makes them put their heart, soul, and energy into turning their dream into reality.
When you are an entrepreneur, the passion, enthusiasm and related obstacles that give wings to a business idea have the potential to drive you up the wall in a short span of time due to various reasons. It can lead you and your founding team to commit some irreparable mistakes in the process of building a startup.
Being all starry-eyed towards your dream can make you blind towards certain things that must be kept in mind to ensure that your business is able to sustain long-term.
1. Poor and Inadequate Research
The first and foremost step to set up a venture is to conduct in-depth research about the business plan, in terms of the demand of the product/service being offered, the financial viability, market feasibility, etc.
When one enters the market without adequate research there is a high risk of the company stumbling in the very first phase of its inception. Even after the business has crossed its initial phases of development, the team still needs to constantly research to come up with innovative offerings to keep up with the dynamic economy of the nation.
2. Weak financial planning
Monetary support and planning are extremely crucial to keep a business running. Keeping aside the brilliant business plan the founder may have, if the financial aspect 0f the business is not well-planned, the business is surely set to see doomsday eventually.
Another mistake startup founders tend to make is marking their offering too high or too low and not preempting tax-related calculations correctly.
3. Setting sights too high
While it is great to be optimistic about one’s business, it is always a good idea to keep expectations regarding potential and success practical. Entrepreneurs should start with one long-term goal and a set of short-term goals that can act as milestones in achieving the larger goal.
4. Taking your eyes off competition
Unless your company exists in a monopoly-driven market, you are bound to have a whole bunch of competitors, providing the same or similar products/services. Competitor analysis will ensure that you never lose focus on two things – one is your organizational USP, and the other are your company’s weaknesses or areas of development in comparison to the other market players.
5. Poor supplier and customer controls
Along with the internal team, your external stakeholders play an integral part in helping your venture grow. Your customer satisfaction rates will decide your fate in the big race. Organizations must strive hard to keep their customers extremely happy, even if it means going the extra mile. While your clients are important, your suppliers or vendors too support your journey uphill. Remember that they too are essential for positive or negative publicity, depending on your relationships with them.