Source | Linkedincom | BY:Yazan Abu Al Rous, Business Development Specialist
Business Development Managers are responsible for developing the business side of a company, identify business opportunities and build long-term relationships with prospects in order to increase the company revenue and maximize profits.
If you were new to business development, I would suggest your read this article first “What does it mean to be a Business Developer”
Business developers help the company to become as successful as it can be, they rely on knowledge, theory, and hands-on experience to help businesses to grow, they evaluate the current performance of the business and find ways to help the business reach its full potential.
In a previous article ‘Top Qualities to look for when hiring a Business Developer’we mentioned the qualities excellent business developers have, in this article we will discuss the key skills that any good business developer should have, those key skills are:
Communication & Interpersonal Skills
A good business developer must have strong communication skills in order to communicate, present, assert and speak to all the different stakeholders involved, he must also be able to cold call prospects with confidence in order to be a successful business developer.
Business Development is not a one man show, it involves collaboration with multiple parties from inside and outside the company, therefore any good business developer should be able to build relationships, influence, manage conflicts and navigate through office politics in order to get things done.
Negotiation & Persuasion skills
This includes being tactful and diplomatic at all times, achieving your set goals require that you are able to learn when to compromise and when to take a stand, in order to persuade your prospects to do what needs to be done, you will need to win their hearts, minds, and trust.
Project Management Skills
Good Business developers are in some way also project managers, they have to be able to plan and manage projects, manage the risks involved, calculate budgets, cost, time and teams working on ongoing projects.
Research & strategy
A Business Developer will need to have strong research and strategic analysis skills.
This comes without saying these days, any decent employee never the less a Business Development Manager must have high competency working with Microsoft Office, and even CRM software’s is a must for this job.
Knowing all about your business services and products is essential, knowing everything about your competition will provide you with the leverage you need to surpass them, any respectful business develop will conduct the necessary competitive analysis needed to identify the company current position, and what competitive advantage the company have over them, therefore business developers must be able to collect the data they need in order to prepare an accurate analysis.
In addition to all of the above-mentioned skills, exceptional Business Development Managers are always hungry for knowledge, they like to stay up to date with the latest economic matter in the industry, they are always organized and are used to working under constant pressure, there knowledge in Sales Management, Marketing, strategic management and business planning is a power they will use to grow your business, combined with the skills detailed above and the qualities described in this article ‘Top Qualities to look for when hiring a Business Developer’ you can rest assured that your business lies in good hands.