By | Rebecca Siggers | Content Blogger
Driving lots of traffic to your website will not always bring you the number of sales you want. There are different explanations to that, but one of the most common ones might be that you are not targeting the correct audience effectively. Working with a CRO agency might be a good solution that you can try today. In this article, you will learn about 7 major things to look for in a CRO agency to help ensure you get the desired results.
But before we discuss these factors, let’s see what a CRO agency is.
CRO means Conversion Rate Optimization and is a bunch of techniques used to help boost conversions and increase profits significantly.
A CRO agency always has a team of highly qualified professionals who are experienced in analyzing websites and applications, detecting major issues and implementing the best ideal improvements to ensure you get excellent results.
So, what should you consider when choosing a CRO agency near you? Here are the most crucial factors to take into account:
- Strategic Profile
When considering hiring a good CRO agency, you must look for one that can understand your goals and meet all your unique expectations. Plus, when you share your strategy with the agency, it should be able to identify all the mistakes you might be making and propose actionable improvements to help solve them efficiently.
A professional CRO agency should follow your specific KPIs and ensure that it works perfectly to gain excellent results. Multivariate and A/B testing must also be a huge part of the entire process to make it easier to determine the conversion strategy that works best for your company.
- Web Analytics Tools Used
A qualified CRO agency should understand the source of your converting traffic. If the agency sends you data like you have a 50% bounce rate, 3% conversion rate and a 2:30 minute session length, that is not what you need. That is data, and you need useful information.
The agency should use great analytics tools to inform you of where the converting traffic is coming from, the exact time it does and how it behaves on your landing page. The CRO agency should also advise you on how to follow a good strategy that helps to convert, optimize or even discard any techniques that do not bring you any results over time. This kind of information is what will bring you results and not just raw pieces of data.
Web analytic tools such as Adobe Analytics, Google Analytics or Mixpanel must be included in the process because they will help to determine the exact devices that convert better hence enabling you to get great results faster.
- Communication Skills
The scariest thing about conversion rate optimization is that you give someone access to the most crucial pages and elements of your site. It can be scarier if the person leaves you in the dark and does not communicate about what is happening.
Before hiring a CRO agency, you must ask what kind of communication to expect. So, you should ask questions like, “How will I be getting updates on the project’s progress? What deliverables should I expect? Who are the professionals you will be communicating with?” Doing this will help you to evaluate their communication style and see if you are comfortable with that.
Additionally, you should analyze and see how good the experts explain the entire process. Even if the process is complex, a good agency should explain it in a way that will make sense to you.
- Level of Experience
Although many common themes can work for different businesses, some variables are best for unique industries. That is why you must look for a CRO agency with excellent experience in your specific industry.
An agency with lots of experience in your industry will most probably have an idea of the exact parts of your website to test first and the exact changes to make. Although that will not guarantee results overnight, you will have a higher chance of getting faster and better results.
In addition, conversion rate optimization usually involves figuring out your audience, market and business model, which takes time. Therefore, an experienced agency will need less time to do all these, thus faster results.
You can’t optimize any website properly if you are not sure of how users behave and why they do certain things. Therefore, you need to perform some in-depth research to help you see what their motivations are, thus making it easier to boost customer experience.
A CRO agency should focus on understanding your website visitors consistently. The agency should use effective tools and methodologies like heatmaps, site polls, user testing and heatmaps, to conduct in-depth research. If a CRO agency does not take it’s time to understand your customers, then their strategy will be based on complete guesswork, meaning no good results.
- Previous Success
It is always a good idea to make sure that the CRO agency you choose has also worked with other businesses in your niche and delivered excellent results. Therefore, check their portfolio to see who they have worked with before and what they say about the agency. Doing so allows you to see the amount of success that previous clients got, making it easier to approximate what to expect. You are also sure that you will get the results you need.
- Financial Stability
A company that promises to help you make more money should also be making a significant amount of it. The CRO business can get risky sometimes. It is therefore vital that you look for an agency that is strong enough financially to handle any downturns your project might face along the way. So, make sure to ask how the agency facilitates sound cash flow management.
Nowadays, owning a business has become a bigger burden due to the endless responsibilities and stiff competition on the market. Working on conversions is always a great idea as it allows you to boost your sales and make sure the crucial elements of your online presence are working perfectly. You should arm yourself with the major factors to consider when hiring an agency for your business.