Guest Contributor

8 Strategies to improve visibility in Social Networks

By | Digvijay Rajdaan

Very often we hear that if you are not on the internet you do not exist. But you may not know that you can be on the internet in many ways, and not all of them are good.

Many small businesses “create a Facebook page”, update it every four weeks, and think that the work is already done. Because they are already on the internet. And this is the important thing. Well, unfortunately, we all know that things don’t work that way.

The difficult thing is not to be in  Social Networks: the difficult thing is to be visible in Social Networks and create a community around our brand that is faithful, that responds to our requests, that helps us grow and attract new customers.

To help you be a little more visible, today we want to leave you with these 8 strategies to improve visibility in Social Networks.

Start them up and you will see, little by little, you are becoming a little more visible in the huge digital ocean.

Take care of your content on Social Networks

Although this may seem very obvious, it is more common than we think this to take the first photo we found and publish it.

Choose visual content that is really attractive: that attracts attention.

Write the text carefully. Consider grammar and spelling, and always check what you have written before publishing it.

It is very necessary that you publish content that may be useful for the reader. Ask yourself if you are satisfying the needs of the users and if what you publish is relevant and can become viral.

If you think the content is not interesting for your target audience, rethink it. Investing a little more time will surely find content that fits your audience better.

Post when your audience is online

To reach as many people as possible, it is interesting that we publish our content when our audience is active.

And how can we know when our users are active?

Very easy, since the same Facebook statistics already inform you about the hours of more activity.

You just have to go to your Fanpage> Statistics> Publications> Hours and you will be able to see what are the most active moments of your users. Interesting, right?

In Publications> Days you can also see which days work best.

Taking all this data into account will allow you to publish the best content on the days with more activity, and reserve the least important content for the days with fewer connections.

We recommend that you write it down in your calendar to always keep it in mind.

Includes buttons to all your Social Networks

If you want to increase the community of your networks, try that the maximum number of people can reach them.

How? Well, providing links to them from all possible sites. Put links in your blog, on your website, in your newsletter or in the signature of your email.

The more links you have, the easier it will be for users to reach your social networks and increase your reach.

Include “Call to Actions” in your posts

A Call to Action is a button or text located on your website or blog that encourages potential customers to perform a specific action.

Do you want the user to follow you on your Social Networks? Well, ask for it. Add “Call to Action” in your posts asking your readers to follow you on social networks. Train them to order it in a fun and original way.

Include questions in your content

What premise needs any response? The existence of a question. Well, if you want users to respond and interact with your brand, you better start asking.Encouraging interaction within your community will ensure the good health of your page since it is really interesting that your users are active. Do not believe only rhetorical questions, design questions that the user is tempted to answer. You can also create posts that generate engagement. For example, if you have a travel agency you can upload the photo of an idyllic place and put as a copy “label to the friend with whom you would go to this place”.

Create contests and sweepstakes

Designing contests and sweepstakes will help you a lot to grow your community in Social Networks. Each time a fan enters the contest and comments, the visibility of the contest is increased, so you can reach more users.

Promote the publications that work best

A good idea to increase visibility on social networks is to take advantage of those publications that already have a few interactions and promote them. Having a few “likes” will help make it easier for the new users you are interacting with the brand. As we told you at the beginning, make sure you introduce a powerful image and a powerful copy that does not leave you indifferent.

Use popular hashtags

Always monitor the trending topics and use popular hashtags to get more visibility.Using highly sought after hashtags will help you find many users who don’t know your brand. Of course, make sure that the use of the hashtag is consistent and that it is well integrated with your content and brand.


Well, so far our 8 strategies to improve visibility in Social Networks. And you, have you put any of these tactics into practice? How have they worked for you? Leave us a comment telling your experience. 🙂

Author Bio:

Digvijay Rajdaan is Marketing Manager at Design By Lavassa and has served as the Head of Conversion Marketing at Planet Web Solution. He’s an expert in inbound marketing and lead generation

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