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8 Tips on Making a Lasting Impression

Source | | Desda Moss

Want to make the kind of impression that draws people’s attention and gets your talents recognized? In Convinced!: How to Prove Your Competence and Win People Over (Berrett-Koehler, 2018), Stanford faculty member Jack Nasher applies his expertise in psychology and negotiation (and also his experience as a mentalist at Hollywood’s famous Magic Castle!) to show how anyone can master the techniques of “impression management.”

Nasher, an Oxford graduate who has spoken at TEDx, worked with the United Nations and founded the NASHER Negotiation Institute, is a leading expert on reading and influencing people. He is also a member of the Society of Personality and Social Psychology and a principal practitioner with the Association of Business Psychologists. In Convinced!, Nasher outlines eight pillars of “impression management” that readers can develop in order to:

  1. Discern the difference between actual and perceived competence and how they are connected.

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