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9+ Tips for Identifying and Avoiding Response Bias in Surveys

By | Sam Frampton |

Customer feedback surveys are an invaluable tool for business owners because they allow you to gain valuable insights into how your customers think and feel. However, gathering survey data is more complicated than it seems. Due to response bias, your results can come back skewed and lead you to invest in initiatives that may not actually be worth the money. Take a look at the visual guide from Chattermill below to learn what causes survey response bias and how you can avoid it.

Please include attribution to Chattermill with this graphic.

How to Identify and Avoid Response Bias in Surveys

Republished with permission & originally published at

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