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A CEO who writes 7,400 employee birthday cards a year explains the value of gratitude


If you happen to sit next to Sheldon Yellen on your next flight, chances are he’ll be writing birthday cards. Lots and lots of them.

Yellen is the CEO of Belfor Holdings, Inc., a billion-dollar disaster relief and property restoration company. And since 1985, long before Yellen was chief executive, he has written a birthday card to every employee of the company every single year.

Today, as CEO, he says he handwrites 7,400 cards annually – one for every employee.

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