Guest Contributor

Affordable Ways to Improve Your Business Before Winter

By | Rayanne Morriss

Winter is fast approaching. Depending on your business, this could be good or bad news. Luckily, there are a few things you can do to scale up your business before winter and help you do better.

Encourage your Customers to Leave Reviews and Give Feedback

The best way to improve any business is to provide exactly what the clients need. All successful businesses are as a result of value creation. Getting Feedback from your clients is a good way to gauge how valuable your business is. Now that we are approaching winter, you can use this opportunity to understand what the majority are looking for in your business niche and find out how exactly you can provide that.

Offer Flexible Scheduling

Winter is a time of minimal activities. In order to scale up your business you can offer a flexible schedule that your clients can take advantage of. A flexible schedule also increases employee satisfaction. With everything getting more expensive by the day, you can at least offer your employees a flexible work schedule if you can’t raise their pay. This will improve their morale and encourage them to perform even better.

Conducive Environment

It’s important to have a conducive environment for your clients and employees. Ensure your heaters are working well before winter. You can also install the best combi boiler in Canada so your employees and clients have instant access to warm water. Having a conducive environment supports productivity therefore, scaling up your business.

Look into Automation

During winter, you may experience a low customer turnout also, some of your employees may want to quit. Automation can help you fill in the gaps and still remain efficient. You can also use automation to cut down on some of your expenses. For example you can use accounting softwares for record keeping and tax computation. Ensure to automate most of your operations before winter and have an easier time running your business.

Social Media

During winter, there’ll be fewer people on the streets as a result you may notice a low turnout in walk-in employees. Before winter, you can get more active on your socials. If you don’t already have an online presence now would be the right time to join social media. You can take advantage of online advertising to scale up your business. This is a cost effective way to improve your business and can yield great results.

You need time to generate an organic following so be sure to scale up your online presence early enough.

Attend Events or Host Some

A great way to improve your business’ visibility is hosting or attending events. Depending on your business niche, you can attend events relevant to what you do. Here you’ll find potential clients for your business and it’s a great way to scale up your business before winter.

If you’ll put up a stand at the event, ensure to give it your best. Try your best to stand out and be prepared for questions regarding your business. You can also have free samples or demos depending on what your business is about. As mentioned before, aim for value creation. This will help you stand out.

Reward Loyalty

Establish a loyalty reward program for your customers. Loyalty rewards give your customers a reason to come back. This said you need to ensure your customer service is top notch otherwise it won’t work.

Most people would easily choose great service over loyalty rewards. A combination of the two works best. Your clients feel they are getting value for their money as well and are also being rewarded for their loyalty.

This also works to your advantage since it increases customer satisfaction. In case of any disputes, you’ll also have an easier time sorting it out since you’ve already established a rapport with your customers.


Winter is a tough time for most businesses. However, this doesn’t have to be the case for you. Prior preparation will go a long way in scaling up your business at this time. These tips will go a long way in helping you do this. Come up with a list of things you want to implement to help you keep track of the changes you need to make.

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