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Amazon Uses a Twitter Army of Employees to Fight Criticism of Warehouses

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On Wednesday evening, a phalanx of Amazon employees known as “FC ambassadors” began tweeting again about how great it is to work at Amazon.

When the ambassadors see others on social media discussing the brutal working conditions at Amazon fulfillment centers, its anti-union actions or anything else unflattering about the company, they step in to offer an on-the-ground perspective.

They are, at once, warehouse workers and public relations representatives. One ambassador, going by the name Hannah, responded to a thread on Thursday that described poor treatment of Amazon’s workers.

“I suffer from depression too, and at one point I wanted to quit Amazon,” she wrote. “But I realized it was my fault for the problems I was dealing with, and not Amazon’s. I’m allowed to talk to people, but sometimes I don’t want to. Now I have some great coworkers to pass the nights with.”

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