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Amid edtech layoffs, Kota factories going big on hiring

Resonance Kota managing director RK Verma said, "Things are looking up after the pandemic. The Allen deal is an affirmation of that positive outlook and is good for Kota in general. We are focusing on our traditional strength of in-person, offline classes and pedagogy. Of course, given the experience of the pandemic, we have built capacity to provide online tutoring too."

Source | | Prachi Verma, ET Bureau

India’s coaching factory at Kota appears to be back in full swing, with a majority of students back in physical classes at most institutes. At a time when edtech companies are laying off employees including instructors, test-prep institutes including 

ResonanceCareer Point and Motion Education, among others, are hiring big and have either equalled or are close to pre-Covid student numbers this season, said officials at coaching institutes.

Besides instructors, the coaching centres are hiring tech talent to build apps and systems for running live interactive classes.

At its peak, the Kota coaching ecosystem has about 150,000 students in the city. Coaching institutes in Kota are waiting for board examinations to get over, after which they expect a surge in student registrations.

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