Answering the aspirations of rural India through Women Entrepreneurs!

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A SAMSUNG fridge is unloaded in Maladakal, a village in Devadurga Taluk, Raichur District . Devamma, receives her latest purchase with a big smile, “We used to store our extra vegetables in the next house as they have a fridge!. We saved this year to purchase this new fridge”. Maladakal is a village around 30 kms away from Raichur town

The facilitator of this purchase is our 29-year-old 1Bridge Advisor (1BA ) Naziya said, “I am so happy that I helped them make the purchase. I am part of their celebration!”

Naziya Begum is a housewife and has completed her PUC. She is now the epicentre of digital connectivity for Maladakal, “The village has hugely benefit from me, we don’t go to the ATM anymore as I am helping everyone to do online transactions”, she said.

At first she was worried. Worried that her financial contribution to the household will take away from job as a mother and a homemaker. “I cannot put work before the needs of my family – my children need me, but being a 1BA gives me freedom to do things on my time..”.  

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