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Are your collaboration efforts going to sustain in the long run?, ETHRWorld |

<p>Manish Punjabi, AVP - Group Learning and Global Centre for Leadership Learning (Gyanodaya), Aditya Birla Group</p>
Manish Punjabi, AVP – Group Learning and Global Centre for Leadership Learning (Gyanodaya), Aditya Birla Group

By Manish Punjabi

As indicated by Michael Porter in 1980, the term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market. While there are several ways to create competitive advantage, the attempt of all organizations is to create competitive advantage which is difficult and time consuming to replicate. This helps the organization to stay ahead of its competition for a longer duration. One such approach to competitive advantage is through the people culture.

Countless companies these days have clearly defined their culture pillars, so that all members of the organization know the behaviours and mindsets that form the DNA and are expected from all. One such culture pillar is that of Collaboration, also referred by many organizations as a subset of Partnership or Integration or Seamlessness, etc. This pillar indicates that all employees are expected to collaborate and work together to create high performance which eventually can also become a competitive advantage.

In most organizations, these systems may be in place, however, the questions that need to be answered are

  • How much does an individual, manager, leader and team collaborate?
  • Are they collaborating in the most effective manner?
  • How long does the collaboration…

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