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Art of leading the shift

Source | LinkedIn | Srinivas Phatak

Unilever first came to India in 1888 and this marked the era of branded fast-moving consumer goods. Today, HUL is the 4th most valuable company in India and reaches nine out of ten households with one or more of its brands. It is working to create a better future every day, with brands and services that help people feel good, look good, and get more out of life. HUL has not only survived the test of time but has thrived following a simple mantra of ‘Doing well by Doing Good’.

CIMA, Sri Lanka recently celebrated its centenary year and invited me to share my thoughts on what has enabled HUL to lead the shift for over the last 100 years. I must admit that the experience was incredibly exciting and a bit scary. Exciting for there is not better story or an experience that you can narrate and scary because it is difficult to do justice to everything that has gone behind in building this incredible edifice. Therefore, what I share here are entirely my personal views and at best capture what I have seen and heard in the last 2 decades of association with this organization. 

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