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Author Talks: Karin M. Reed on virtual meetings

In her new book, Karin M. Reed dives into our sudden shift to virtual meetings—and how to make the most of them

Source | www.mckinsey.com

In this edition of Author Talks, McKinsey’s Justine Jablonska chats with video communications expert Karin M. Reed about her book, Suddenly Virtual: Making Remote Meetings Work (Wiley, 2021). The Emmy-award-winning broadcast journalist and CEO of Speaker Dynamics compiled her expertise with coauthor Joseph Allen’s data into an engaging and practical guide about how to both lead and participate in virtual meetings. An edited version of the conversation follows.

What problem are you hoping to solve with this book?

Initially, when the pandemic hit, everybody took emergency action in order to move business forward. So they grabbed whatever tools they could to work remote from home, to get business done.

And it might not have necessarily been the thing that worked best; it was just the thing that worked. A year into the pandemic, people are starting to be a bit more strategic in how they’re using those tools and what kind of tools they want to use. Our book is designed to be a practical guide: data-based insights coupled with real-world application; best practices that are based in science.

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Source
www.mckinsey.com
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