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How a pandemic-driven employee engagement initiative transforms to an enjoyable and awaited everyday ritual, ETHRWorld


hr.economictimes.indiatimes.com | www.ETHRWorld.com

Highlights

  • CashKaro was founded by Swati and Rohan Bhargava in 2013.
  • Nearly 200 employees participate in and attend The CK Morning Show every single day.
  • The employee strength of the organisation is about 400 people, and except the field sales staff, almost everyone attends the 9:30 am meeting every day.

<p>Swati Bhargava, Co-Founder, CashKaro & EarnKaro</p>
Swati Bhargava, Co-Founder, CashKaro & EarnKaro

Founded in 2013 by Swati and Rohan Bhargava, CashKaro, an Indian cashback and coupons app for consumers and an affiliate marketing platform for merchants, is a business which offers services like cashback, coupons and price comparison on a single platform.

In an exclusive interaction with ETHRWorld, Swati Bhargava, Co-Founder, CashKaro & EarnKaro, talked about the organisation’s unique initiative, called ‘The CK Morning Show’, that has been offering to the employees a unique employee engagement experience as well as a host of other benefits.

What is ‘The CK Morning Show’?

An initiative that started off for the upliftment of and maintaining the employees’ morale during the Covid-19 pandemic, with a regular meeting everyday with Co-Founder Swati Bhargava herself hosting it, at 9:30 am every morning, is…


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