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B2B hiring grows 32%, B2C faces restructuring woes

Source | The Economic Times 

MUMBAI: With adoption of newer technologies, hiring in business-to-business (B2B) segment has picked up, but it has fallen considerably in business-to-consumer(B2C) space, including e-commerce, experts say.

“For the last six months, there has been a rise in hiring in the B2B segment as they are now more open to matching expectations of candidates in tune of market reality,” Vijay Sharma, CEO and Co-founder, Belong, a talent solutions company, told PTI here.

“Moreover, many B2B firms have a niche or specialised offering like analytics or product development that are seeing greater adoption from their customers,” he added.

He said there has been 32 per cent increase in hiring in B2B companies in six months during November 2015 and April 2016 compared with May-October 2015.

On the other hand, the B2C category has witnessed a steady decline in hiring due to internal restructuring and consolidation the companies are going through.

“There has been a 61 per cent drop in hiring during November 2015 and April 2016 compared with May-October 2015 in the B2C segment as most companies are restructuring their teams internally. Having done aggressive hiring for the last year, they are now re-assessing their organisational structures to plan for future growth,he added.

“There is also consolidation happening in the B2C segment,” he said.

Even as there has been a higher decline in hiring at junior levels in the B2C space, companies are going in for “strategic hiring” at leadership positions, he noted.

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