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Benefits of Using Eco Badges to Promote Your Brand

By | Bailey Merton

Businesses need to continually increase their brand visibility to ensure they remain in the minds of both their existing and any potential customers. One way of creating brand awareness is by using promotional items such as mugs, umbrellas, pens, key holders and even eco badges.

What are eco badges?

Eco badges are plastic button badges that are more biodegradable. They are made from recycled plastics that are more than 200 times more biodegradable than the majority of the polymers from plants. Companies in the UK that are keen on environment conservation can use eco badges to promote their brand and, at the same time, take care of mother nature. The good news is that such companies don’t have to go far looking where to source eco badges because there is a leading manufacturer of eco badges in the UK.

Advantages of using eco badges to promote your brand:

They can offer a competitive advantage

When several companies are in the same line of business, there may be little to differentiate each one from its competitors. However, you can ensure you stand out from your rivals by using eco badges. When you showcase your company’s commitment to environmental conservation by promoting it using biodegradable button badges, you differentiate it and appeal to customers who support sustainability and eco-friendly products. As a result of using these badges, you can grow your market share and get better profits.

Eco badges are cost-effective promotional tools

It is very costly to promote products or services using traditional methods such as print media, TV and billboards, and these methods are short-term. However, using eco badges from leading manufacturers such as Rocket Badge can be a cost-effective method to promote your brands.

Choosing biodegradable badges to promote your company and brand can save you much money in the long term. Besides, you help to conserve the environment by reducing waste and using renewable materials. With lower operating costs, you can improve your bottom line and even save funds to invest in other areas of your business.

They help to improve brand reputation

If you care about how your customers perceive your brand, and every company should be concerned about this, you need to consider using eco badges for your promotions. Most customers are more likely to trust businesses that practise environmentally friendly activities or are consciously committed to and involved in sustainability. Therefore, you can use biodegradable badges to show you care for naturethus building a strong positive reputation, which will help in the attraction of new clients and the retention of existing ones.

Badges are more recognizable and customisable

You can choose to use flyers and brochures to promote your brands, but their major downside is that they are not easily recognisable even if they are imprinted with your company’s name and logo. However, eco badges are easy to recognize when they have your logo and name, and when your customers see someone wearing one, they can relate to your brands keeping them on top of their minds. Moreover, badges are easy to customise to suit your customers, and if you make them in attractive designs, those who receive them will be happy to show them off helping to promote your business.


Have you been wondering if eco badges are a good way to promote your business? These promotional tools are excellent because they are cost-effective, offer a competitive advantage, and are easy to recognise and customise.



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