Guest AuthorShital Kakkar Mehra

‘Brand Ambassador’ of your country

By | Shital Kakkar Mehra | Executive Presence Coach for CEOs I Business Communication Expert I Best-selling Author I Co-Founder Katalyst, NGO

As a businessperson, you are a brand ambassador of both your company & your country. It helps to remember that your foreign counterparts are constantly scrutinizing your behavior and comments; be careful about what you say and how you say it. When discussing your country in cross-border business settings, pay special attention to your remarks as your business associates will perceive them very differently from the way your fellow countrymen would. I have often noticed that a common trap is discussions relating to politics, as business is always influenced by the political reforms. Steer the small talk in business settings to neutral topics e.g. heritage, splendid places to see, the economic progress, academic institutions etc.

Republished with permission and originally published at Shital Kakkar Mehra’s LinkedIn

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