Abhijit BhaduriGuest Author

Brand matters if we wish to go global

By Abhijit Bhaduri


Yes, we should. When we compete in a marketplace that is driven by choice, brands create Mindshare, Heartshare and the by product is the higher share of the wallet. We have opinions about brands even when we have never used them. By mindshare I mean that the consumer believes that the product features and functionality meet all the articulated needs of the customer or consumer.


When the company creates a product that competes on quality and gives us what we think is value for money, the service or product creates mindshare. Mindshare is based on logic and tangible features. Does the brand actually do what it claims?The 2015 ranking of best Global brands by Interbrand has been released and no brand that has built in India features in that list. Should we care? Even China has its presence marked in that list with Huawei (at 88th rank) and Lenovo (at 100th place).

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Abhijit Bhaduri

Abhijit Bhaduri is the Chief Learning Officer of Wipro, author & enthusiastic enough to try anything. Is a prolific writer, speaker and blogger. Has published books  like : Don’t Hire The Best & the MBA series. His works can be explored on his site http://www.abhijitbhaduri.com/

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