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Break Ke Baad: Indian companies woo women on comeback trail

Source | | Rica Bhattacharyya, ET Bureau

Nearly half the Indian companies are actively hiring women who had dropped out of the corporate workforce due to maternity, caregiver responsibilities and other personal commitments, according to data shared exclusively with ET by JobsForHer, an online career platform for women, from a survey of 300 companies.

The Covid-19 pandemic created a level playing field for women wanting to pursue a career despite familial commitments, as it led to a spurt in working from home. But this resulted in a disproportionately higher burden of household chores for women, forcing many of them to quit their jobs and exacerbating in the process an already pressing challenge of a leaking talent pipeline.

However, efforts by corporates to recruit women who want to make a comeback have got a fillip with the easing of the pandemic, as many companies have opened several new roles to remote or hybrid work options. The strengthening of support infrastructure such as creches and schools has also enabled women to juggle work and home more comfortably.

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