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Building a Culture that Drives Business Success and Employee Wellbeing (Interview with Claude Silver)

Source | | David Green

Sometimes you can learn a lot about a person’s purpose and values by reading their own description of what they do. That certainly applies to Claude Silver, Chief Heart Officer at VaynerMedia and my guest on this week’s podcast. In her LinkedIn profile, Claude describes what she does. “It’s been five years since I stepped into the awesomeness that is Chief Heart Officer at VaynerMedia. Without a doubt, it’s been a life affirming role and it’s only made my devotion to people’s process deeper and more relevant. I have the honour of working with and working for 1000 humans and I have the honour of speaking to people inside and outside of VaynerMedia, about the need to treat employees like humans are not numbers. I have been given an extraordinary platform to share why kindness, empathy and true heart leadership is needed in today’s workplaces. And even some tips on how to go about breaking the conventions that were set in the dark ages, where notions of inclusivity were never spoken of. This role is filled with the exquisite, dirty work of being human. In my opinion, it’s the best kind of work there is and I’m so fortunate that for me, it’s my life. It’s not a job.”

In our conversation, Claude and I discuss:

  • How the role of Chief Heart Officer emerged and how it has evolved

  • Claude’s close working relationship with Gary Vaynerchuk, the CEO and how together, they seamlessly merge a people perspective with VaynerMedia’s business strategy

  • The Kind Candor program, which is in place at VaynerMedia and which is designed so that feedback is an act of caring and a way of making employees better

  • The work that Claude is leading on diversity, equity and inclusion

This episode is a must listen for anyone interested or involved in one of the most important relationships in business, that of the CEO and the CHRO and how the right organisational culture can drive at the same time, business success and employee wellbeing.

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