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Closing the innovation gap: three tips for 2021

Innovation lies at the heart of business continuity, but it's easier said than done. With the added pressure of COVID-19, HRD Thought Leader Debra Corey outlines how organizations can truly innovate in 2021

Source | | Debra Corey

According to an article published in June last year, 90% of executives agreed that the COVID-19 crisis would fundamentally change the way they do business over the next five years; but that fewer than 30% felt they were adequately prepared to address these changes. Conclusion? A significant innovation gap exists in the world of modern business – namely, a gap between what the organization needs, and what it’s equipped for.

Six months on, companies are still facing challenges, but many have jumped onboard the ‘innovation bus’, closing the gap by using innovation to drive change when it comes to their people and their businesses.

I shared examples of such innovation in my eBook, Bringing your values out to play, highlighting how companies have truly thought outside the box to care for and support their employees.

Companies have also shown pandemic-era innovation in how they drive revenue and generate new opportunities. A great example is Japanese restaurant group Sticks’n’Sushi, which has had to shift its focus to takeaway in recent times.

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