By | Jane Macaballug
Cold calling is a contact strategy that has been used for decades now. But, just because it’s an old tactic doesn’t mean it’s not effective. In fact, many people find the idea of cold calling to be very intimidating and are convinced that they can’t do anything about it.
However, this couldn’t be further from the truth! With some basic tips and tricks, you’ll be able to improve your odds of success with cold calls significantly. This article has seven strategies you should know if you want to make more sales through personal phone calls. But before that, let’s take a look at what cold calling is.
What is Cold Calling?
Cold calling is the process of reaching out to a potential customer you don’t know and initiating a conversation to sell them something. This could be anything from a product or service to an idea or concept.
The key to cold calling is to make sure that your pitch is strong and that you are able to answer any objections the customer might have. This can be a difficult task, but it’s not impossible, especially if you have an excellent cold calling script. With some preparation and practice, you’ll be able to close more sales through cold calling in no time!
7 Strategies for Cold Calling Success
Now that we know what cold calling is, it’s time to jump into the cold calling strategies. Below is the infographic from GetVoIP that has seven proven cold calling strategies that can help you improve your closing rate and land new customers.