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Companies push women to build personal brand

Source |  |  BY:Namrata Singh

MUMBAI: When NithyaBalasubramanian joined Cipla four years ago, she found a mentor who helped her in understanding why it’s important to build a personal brand.

Being a quick learner, Balasubramanian, who is VP (respiratory marketing), began to regularly participate in industry forums. She spoke on subjects that were relevant to Cipla, while she projected herself as a thought leader. “It’s very easy to get typecast in a certain role/area in an organisation. My mentor taught me how a person can earn the respect and become a thought leader by


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