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Continuous Listening in times of crisis

Source | LinkedIn Laura Stevens, PhD | People Analytics Manager | Continuous Listening | Data-driven Transformation | Analytics Capability and Culture Building

Shifting the focus from engagement to wellbeing

The interest in Continuous Listening has increased dramatically over the last couple of years. Yet, as the world faces its biggest health challenge in recent years and businesses are being put to the test, it feels strange to publish a piece about Continuous Listening.

At the same time, the outbreak of Covid-19 has made the need to regularly check-in and keep the pulse of a largely remote workforce more vital than ever before.

In line with this, a substantial number of the leading listening providers – including Qualtrics, Questback, Gallup and Willis Towers Watson have made free COVID-19 pulse checks available to their clients and beyond. In a similar vein, the pandemic has led clients to move more rapidly to agile ways of listening.

If well designed and positioned, Continuous Listening and regular pulse checks can indeed serve as a core enabler to stay in touch with the workforce during these distressing times. However, the current crisis also triggers many organizations to rethink and repurpose their near term employee listening efforts.

In fact, over the last couple of weeks, I got multiple requests from clients regarding the type of questions they should be asking to their workforce in light of the current crisis:

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