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“Courage – You Can’t measure it.”​

By |Sridhar Ramanathan

(Courage in Uncertainty – This was Shiv’s closing Speech at an AIMA National Convention. He started by saying uncertainty was here to stay. )

How do firms deal with uncertainty?

Some firms behave like an ostrich and soon they cease to exist. They are in denial mode and start to externalise it a lot.

Some firms get all rational and get into an analysis paralysis mode. They think they are making progress because of the number of slides and data points. This is what I call ‘Death by Powerpoint”.

Some firms get into an activity mode and unleash the activity trap forgetting that the first thing needed in uncertainty is FOCUS.

Some firms freeze and some firms liberate through emotional engagement.

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